Nokia Strategic Management

Nokias strategic Management Nokia Description of Company Nokia envisions a world where connecting pack to what matters em occasions them the most of every moment Nokias CEO Olli-Pekka Kallasvuo Generation of Nokia NOKIAS FIRST CENTURY 1865-1967 The first Nokia degree Celsius began with Fredrik Idestams paper mill on the banks of the Nokianvirta river. mingled with 1865 and 1967, the keep high society would lead a major(ip) industrial force but it took a merger with a cable company and a rubber firm to serve the new Nokia Corporation on the expression to electronics.Generation of Nokia THE MOVE TO MOBILE 1968-1991 The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early ontogenesis of alert communications. As European telecommunications foodstuffs were deregulated and mobile networks became global, Nokia led the way with some iconic mathematical products. Generation of Nokia MOBILE REVOLUTION 1992-1999 As mobile phone utilisation fly highs, Nokia makes the empyrean its core business. By the turn of the century, the company is the world leader.In 1992, Nokia decided to instruction on its telecommunications business As credence of the GSM standard grew, new CEO Jorma Ollila piece Nokia at the head of the mobile border industrys global boom and made it the world leader in the beginning the end of the decade. Generation of Nokia NOKIA NOW 2000-TODAY Nokia sells its ordinal mobile phone as the ternary generation of mobile technology emerges. Nokias story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future. Organizational StructureNAVTEQManages digital map consumermobile device and marketing Nokia entropy Network Provides sales operational avow to the units Services & Development Office. data thechannel,fixed navigation systems, corporeal Software Develops Gives automotive network trades Provides translate chains, wireless and brand portfolio, Devices Develops a nd manages for Internet function in 5 mobile navigation devices, messaging and games), applications, infrastructure, corporateof Internet-based mapping platforms to areas (music, maps, media,components. futureservice and worksandand andincludes communications and networks harvest-feast opportunities. activities. he sources strategic and explores government run an solutions. professional and business easily, accessible manner to consumers. deliver the go into operators and service providers. fancy of Nokia The full power of being machine-accessible Enable people to be wherever they want, whenever they want Life becomes more flexible and spontaneous Innovating, creating and sharing Technology becomes unperceivable Nokia never miss an opportunity to recover the most out of life Goals of Nokia To become the leading provider of mobile solutions, because in the mobile converged internet space consumers sway seamlessly integrated solutions. To deliver these solutions requ ires dogging relationships with consumers and vibrant ecosystem. SWOT ANALYSIS STRENGTHS Brand sensory faculty Technology leader in manufacturing mobiles grocery leader Presence across cl countries WEAKNESSES Not good at software program package Performance of Symbian OS is lackluster change magnitude dissatisfaction levels with its smartphone Very weak market dowery in US OPPORTUNITIES Huge faithful customer base Huge front end in developing countries Can use its infrastructure business (Nokia Siemens Network) to kindle the bargaining power of mobile THREATS promptly changing industry Changes of missing flexure point is high Threat of gate from new business (Nokia Siemens players, Microsoft efficacy Network) to reduce the enter smartphones market. bargaining power of mobile Google has just entered the operators market with tie One. schema Formulation Product eminence ? Applications are the product differentiator ? Nokias OVI Store ? Projection in 2014 6. 67 billion applications would be downloaded ?Increase exploiter Satisfaction Index ? Alliance with software developers ? Increase community strength of Maemo strategical Objectives Irresistible solutions and vibrant ecosystems Direct and continuous consumer relationships. Best devices Broadening their geographic reach Broadening their device base depart grow their service business briskness services Creating relevant and personalized services Target 300 million people using their smart services by 2012 Strategy Formulation personify note Nokia can set an industry enchmark for operate profits Pressure on competitors Cost leadership an invincible position against competitors squeeze head-on with Apple Strategies of Nokia Competitive milieu is changing Consumer needs are changing The nature of consumers relationships with companies is changing Irresistible solutions & vibrant ecosystem Transforming into a solutions driven company optimizing drug user experience. Layi ng the foundation for an inclusive and sustainable ecosystem Direct and continuous consumer relationships Best devices yen servicesStrategies Evolution of Nokia Competitive Strategy NOKIA NOKIA Broad differentiation strategy upsurge Market Low cost visual sense market strategy Niche Market Low cost niche market strategy Focus differentiation strategy Functional Strategy Reduce product portfolio Opportunity for signing information users Target particularized customers and specific lifestyles Connect emotionally with the target Define roadmap of Operating Systems (Symbian or Maemo) corporeal Strategy Continue divestments Concentrate resources and free energy in smartphone business