Machine Manicure for Women Essay Example | Topics and Well Written Essays - 1500 words

Machine Manicure for Women - Essay Example Before a product is taken on, research and tests should be preformed on it, to see whether it is worth it or not; this tells you exclusively what the customer's wants and desires are. The main areas for testing should be of different offers, prices, and packages. A company shouldn't be marketed to be big, but to focus on the individual aspects or feedback from the customer. Improper focus and positioning can be a threat to the company if viewed in the wrong manner. The USP is the unique selling proposition. This is what differentiates your product from everyone else's. It should be appealing so as to people will wants, because if it's the same as the next boring thing then no one will want to look at it, let alone buy it!!! The USP is 'the philosophical foundation of your business.' A new market product is made up of eighty percent existing customers and the remaining twenty percent from new customers. If you don't target the eighty percent that is already available, then there will be and decrease in your profits. New customers will cost fives times the expense as they are already reluctant to buy something they have never used. "Do you really know what your potential customers need and want If so you are ahead of the ballgame and probably don't need to be reading this article. Truth is very few businesses have a good grasp of what it is that their customer needs from them. The secret to avoiding this common error is to find a need you can fill and then fill that need better than anyone else." (http://marketing.about.com/cs/advertising/tp/marketmistakes.htm) Product The product I have chosen is a machine manicure. For this one would simply have to put their hand in a round shaped machine. There would be at least three to four machines, all ranging in the size of the nail, and then for each of those three or four machines, there would be two options, round nails or square shaped nails. For those with short nails or people who bite their nails, there will be yet another machine that will put on press on nails, again whether it is in round shape or square shaped, it is up to the customer. Since ready made press-on nails are available in the market even now, there will be no fuss about the sizes of the nails. These nails would be fit on to the original nails in a precise manner that a third person would not be able to tell that they are not authentic. Along with precision these nails will also be stuck on the original nails properly, not as to fall of. Then of course the color of the nail polish is up to the customer Environment of product The environment of this machine manicure will of course, first off be, introduced in the United States of America. Apart from that, this machine will be extremely exclusive, starting off at spas. If it is a success at various spas all over the states, then it will be introduced to beauty salon, where the flow of customers is varying. And if it is a success

Practical UNIX Security Assignment Example | Topics and Well Written Essays - 2500 words - 1

Practical UNIX Security - Assignment Example There are various versions of Unix available however they are slightly different. The most admired varieties of Unix are GNU/Linux, Sun Solaris and MacOS X (Rosen Kenneth H., 2006). UNIX security is the way of protecting a UNIX or any other Unix-like operating system (Ross Seth T., 2000). A safe atmosphere cannot be obtained by just designing conception of these operating systems but by observant administrative and user practices. LDAP that is Lightweight Directory Access Protocol is nothing but an application protocol used for editing and reading directories over an internet protocol network (Morimoto Rand, 2008). Directory here refers to the set of organized records, for instance, a telephone directory is organized in an alphabetical record of people and organizations with the address and contact number in every record. LDAP not only stores information about persons but is also used to find encryption certificates, printers, pointers and other various services on a network. It also facilitates single signon where a single password for an operator is shared among various services. The LDAP is most suitable for any type of directory in cases where in-frequent updates and quick lookups are the requirements. As it is a protocol, LDAP does not describe how programs work on server side as well as on the client side. It defines the language used as communication for client programs to speak to servers. On the side of client, a client may be having an address book, an email program, or it can be a printer browser. The server may use only LDAP or may have various other ways for data exchange and LDAP could just an add-on method. Suppose if someone has an email program it may or may not supports LDAP. Most of the LDAP clients have option of reading from a server only. Apart from this, search abilities are also different for different users. Few of the clients have option of updating or writing information however LDAP does not provide security or encryption so addition al protection like encrypted SSL connection becomes imperative (Ciampa Mark, 2008). LDAP offers number of features which is difficult to understand at a glance. Below given are some of the features of LDAP. Remote Communications: Sometimes Remote communication can be or sometimes it cannot be a security issue (Negus Christopher, 2009). If unlimited access is provided to non-sensitive LDAP records then the security of data becomes doubtful. In such situation one possibly become susceptible to do’s and don’t do’s assault through cruel LDAP query loads. However it is not that important but still it should be taken care of. You may choose to operate using simple clear text passwords and without using any additional security if you are sure that all the LDAP communications will occur inside trusted network only. However in such cases it becomes easier to scrutinize sensitive data or to sniff traffic or obtain passwords sent in clear. The risk of sniffing, snooping, m an in the middle and other various risks increase when a communication takes place across a non reliable network. The increasing emphasis on monitoring (cn=monitor) and run-time configuration (RTC) may make it a rule that LDAP browsers develop into the remote consoles to administers LDAP server (Kopper Karl, 2005). This traffic is highly sensitive by its nature. The next step depends upon the answer to the question that do we need to protect password